Page taken from a
Castrol concept website.
Castrol came to us with a vast amount of research which they had commissioned about the site they wanted to create and so had a very specific idea about what they wanted created, which was to be a design for a site, before it was even converted into a fully working website.
Theit intention was to create a site that engaged the user on a community level aimed specifically at the biking fraternity, notoriously difficult to sell product to.